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Every customer interaction is an opportunity to create a customer for life. From hiring smart to hiring for good, you are branding your business through every member of your staff.

Is your staff a team? Do they share your passion?


There are two aspects that have brought tremendous value to my company. I focused on the branding that my frontline staff was presenting to the customers, and creating a team spirit among the departments. I have to credit Purple Cow detailing how crucial this is to my company. I believe it has made my business stronger and more resilient to competitive pricing.
-Kimberle Odegaard

I wanted my company to be a place where people wanted to work and didn’t want to spend my time motivating the employees. I think that you have to motivate when your staff isn’t inspired. Since working with Purple Cow, I can honestly say that my staff has become a team that shares the beliefs and values that my company represents. My team is now engaged and I don’t spend my energy trying to motivate.
-Joseph Moore

Any information that I can use to bring greater leadership to my executives benefits them and my company. I found Purple Cow online, it enables me to bring concepts that larger companies are using to create a great work environment.
-Anthony Martinez





Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.
-Samuel Johnson
 
The pain of uncertainty is much worse than the certainty of pain.
-Frank Maguire
 
Hoping is not a strategy
-Kraig Kramers - Author, CEO Tools